1960 to 1999
In 1994, Gilles is so successful that he decides to give his shop a makeover, an event that is mentionned in the press at the time « it feels like being in your own appartement ». The shop now has a new stylish and comfortable look. John Foster has found a way to make a shoe noble by linking manliness and character. Each model evokes the sublime. He also creates his own buckle, solid brass John Foster logo, an effigy of the brand, a real signature. To dress oneself is to distinguish oneself, Gilles knows it.